Agenda
⚾️ Opening Party
Kick off the Gondola Sports Summit with an evening of networking and socializing.
🍳 Breakfast and Registration
Day 1 Kickoff
Engage in a full day of insightful talks and workshops led by industry experts.
The Future of Gondola & The Sports Creative Industry

AI Showcase: Whitebalance

Building Community on Reddit: Tapping Into Niche Sports Fans
Learn how to effectively engage Reddit’s passionate, hard-to-reach communities while navigating its unique culture. This panel will explore successful strategies for building authentic connections and growing your brand presence on the platform.



☕️ Mid-Morning Break
Snapchat Spotlight on Women's Sports
More to come



Speed to Social: Unlocking the power of real-time content
Live content programs rely on the right people in the right places. This panel dives into hiring, training, and equipping live correspondents to maximize engagement in the moment.




AI Showcase: APM

🥪 Lunch Break
The OGs: Social Teams Then and Now
Social media has changed drastically over the years, and so have the roles of those leading the charge. Industry veterans share their journeys and lessons learned from years at the forefront of sports social media.Where resources are, where they're going. reporting structures then and now, who do you report into, how to become more efficient/effective with your team.



AI Showcase: Unlocking Your Content Library with SlateAI
Learn how to unlock the full potential of your content library by turning long-form content like podcasts, pressers, and interviews into social-optimized shorts. This session will show how SlateAI can help you quickly create shareable, on-brand content without losing creative control.

Controlling the Narrative: Turning Fan Reactions into Opportunity
Fans bring passion, energy, and strong opinions to every game, win or lose. But how can teams, leagues, and brands harness that emotion to drive deeper engagement, strengthen loyalty, and build a stronger community? This panel explores the art and science of fan sentiment—how teams can navigate social media reactions, leverage scoreboard moments, and turn even the toughest losses into opportunities for connection. Industry leaders will share real-world strategies for managing narratives, maximizing engagement, and fostering a fan-first culture that thrives in both victory and adversity. Join us for an insightful discussion on transforming emotion into action and ensuring your brand stays in control of the conversation.



Break
The Agency Assist: How various production companies and creative agencies are powering team growth
Agencies and in-house teams sometimes clash, but the best results come from collaboration. Representatives from top agencies will discuss how to create winning partnerships that amplify your brand.



Larry and Stanley Tell All
The Larry Obrien Trophy (voiced by NBA) and Stanley Cup (voiced by NHL) tell people how they can create a social presence with an inanimate object



Gondola Party @ Punch Bowl Social
The Official Gondola Sports Summit party will take place on Tuesday May 20th at Punch Bowl Social from 6-9pm. Food and one drink ticket will be provided with your Gondola Sports Summit ticket. We will have full access to their gaming facility including bowling, ping pong, and more - come ready to play!
Address: 65 Broadway St, Denver, CO 80203
🍳 Breakfast
Design x Social: Empowering Creativity at Scale
Great design isn’t just a visual asset—it’s a competitive advantage. In today’s fast-moving, high-output social landscape, the best brands don’t just create content; they craft experiences that stand out and stay consistent across every platform. This session brings together design and social media minds to discuss how organizations can streamline collaboration, empower social teams, and scale creativity without compromising quality.




Full Court Feed: How TikTok Is Rewriting the Playbook for Sports Coverage
From buzzer-beaters to viral behind-the-scenes moments, March Madness has become more than a basketball tournament. It's a cultural juggernaut powered by creators, athletes, and media partners on TikTok. Join TikTok for an inside look at how the platform is reshaping sports storytelling through athlete-driven content, fan engagement, and game-changing brand collaborations.
Join Kenny Yansen (TikTok North America Sports Broadcaster Lead) in conversation with:
- Louise Chouinard (Bleacher Report), a leader in creator-first coverage
- Trey Phills, former D1 athlete turned full-time creator
- KK Arnold (UConn), NCAA Champion and rising digital star
Together, they’ll explore how TikTok is fueling fandom, elevating athlete voices, and reshaping the future of sports storytelling.




AI Showcase: StatsPerform

How To Show Up Everywhere




Meta
Meta Panel

Closing Remarks