Agenda
⚾️ Opening Party
7:00 PM - 9:00 PM
🍳 Breakfast and Registration
8:00 AM - 9:00 AM
Day 1 Kickoff
8:45 AM - 9:00 AM
The Future of Gondola
Jared Kleinstein, Gondola
9:00 AM - 9:30 PM
AI Showcase: Whitebalance
Lorraine Ma, Whitebalance
9:35 AM - 9:50 AM
Building Community on Reddit: Tapping Into Niche Sports Fans
Cameron Gidari, MLB
Christine Wixted, Reddit
Christine Wixted, Reddit
10:00 AM - 10:35 AM
☕️ Mid-Morning Break
10:30 AM - 11:00 AM
Snapchat
Emma Wakely, Snapchat
11:00 AM - 11:35 AM
AI Showcase: APM
11:40 AM - 11:55 AM
Creative Correspondents: The Secret to Live Content Success
Daniel Kirschner, Greenfly
12:00 PM - 12:35 PM
🥪 Lunch Break
12:35 PM - 1:45 PM
The OGs: Social Teams Then and Now
Justin Karp, NBCU
Gavin Rivera, Las Vegas Raiders
Julian Valentin, Opendorse
Gavin Rivera, Las Vegas Raiders
Julian Valentin, Opendorse
1:45 PM - 2:20 PM
AI Showcase: Slate
Michael Horton, Slate
2:25 PM - 2:40 PM
Controlling the Narrative: Turning Fan Reactions into Opportunity
Alex Grant, Carolina Panthers
Tim Brogdon, Chicago White Sox
Diana Smith, Hornets Sports & Entertainment
Tim Brogdon, Chicago White Sox
Diana Smith, Hornets Sports & Entertainment
2:45 PM - 3:20 PM
The Agency Assist: How various production companies and creative agencies are powering team growth
David Brickley, STN Digital
Andrew Carter, Two Circles
David Herman, Fresh Tape Media
Andrew Carter, Two Circles
David Herman, Fresh Tape Media
3:30 PM - 4:05 PM
Larry and Stanley Tell All
Ashley Atwell, NBA
Neil Tennant, NHL
Neil Tennant, NHL
4:10 PM - 4:45 PM
Official Party, Film Festival & Gallery
6:00 PM - 9:00 PM
🍳 Breakfast
8:00 AM - 9:00 AM
Design x Social: Empowering Creativity at Scale
Jack Ozmer, Atlanta Falcons
Ryan Delgado, Atlanta Falcons
Evan Ford, University of Tennessee
Kellen Hiser, University of Tennessee
Ryan Delgado, Atlanta Falcons
Evan Ford, University of Tennessee
Kellen Hiser, University of Tennessee
9:00 AM - 9:35 AM
Full Court Feed: How TikTok Is Rewriting the Playbook for Sports Coverage
Kenny Yansen, TikTok
Trey Phills, Athlete Creator
Louise Chouinard, WBD/Bleacher Report
KK Arnold, UConn Huskies
Trey Phills, Athlete Creator
Louise Chouinard, WBD/Bleacher Report
KK Arnold, UConn Huskies
9:40 AM - 10:30 PM
AI Showcase: StatsPerform
Samir Gole, StatsPerform
10:20 AM - 10:35 AM
How To Show Up Everywhere
Nick Cicero, Mondo Metrics
Joey Maestas, Microsoft Copilot
Joey Maestas, Microsoft Copilot
10:35 AM - 11:20 AM
Meta
Kristen Oh, Meta
11:25 AM - 11:50 AM
Closing Remarks
11:50 AM - 12:00 PM