Agenda

Monday, May 19th
7:00 PM - 9:00 PM MT

⚾️ Opening Party

Kick off the Gondola Sports Summit with an evening of networking and socializing.

Tuesday, May 20th
8:00 AM - 9:00 AM MT

🍳 Breakfast and Registration

8:45 AM - 9:00 AM MT

Day 1 Kickoff

Engage in a full day of insightful talks and workshops led by industry experts.

9:00 AM - 9:30 AM MT

The Future of Gondola & The Sports Creative Industry

Jared Kleinstein
9:35 AM - 9:45 AM MT

AI Showcase: Whitebalance

Lorraine Ma
10:00 AM - 10:35 AM MT

Building Community on Reddit: Tapping Into Niche Sports Fans

Learn how to effectively engage Reddit’s passionate, hard-to-reach communities while navigating its unique culture. This panel will explore successful strategies for building authentic connections and growing your brand presence on the platform.

 

Cameron Gidari
Christine Wixted
Nick Cicero
10:30 AM - 11:00 AM MT

☕️ Mid-Morning Break

11:00 AM - 11:35 AM MT

Snapchat Spotlight on Women's Sports

More to come

Emma Wakely
Kenz McGuire
Treasure Wilson
11:40 AM - 12:15 PM MT

Speed to Social: Unlocking the power of real-time content

Live content programs rely on the right people in the right places. This panel dives into hiring, training, and equipping live correspondents to maximize engagement in the moment.

Jayne Bussman-Wise
Marty Summa
Brett Blueweiss
Alejandro Alvarez
12:20 PM - 12:30 PM MT

AI Showcase: APM

Matthew Gutknecht
12:35 PM - 1:45 PM MT

🥪 Lunch Break

1:45 PM - 2:20 PM MT

The OGs: Social Teams Then and Now

Social media has changed drastically over the years, and so have the roles of those leading the charge. Industry veterans share their journeys and lessons learned from years at the forefront of sports social media.Where resources are, where they're going. reporting structures then and now, who do you report into, how to become more efficient/effective with your team.

 

Justin Karp
Gavin Rivera
Julian Valentin
2:25 PM - 2:35 PM MT

AI Showcase: Unlocking Your Content Library with SlateAI

 Learn how to unlock the full potential of your content library by turning long-form content like podcasts, pressers, and interviews into social-optimized shorts. This session will show how SlateAI can help you quickly create shareable, on-brand content without losing creative control.
 

Michael Horton
2:45 PM - 3:20 PM MT

Controlling the Narrative: Turning Fan Reactions into Opportunity

Fans bring passion, energy, and strong opinions to every game, win or lose. But how can teams, leagues, and brands harness that emotion to drive deeper engagement, strengthen loyalty, and build a stronger community? This panel explores the art and science of fan sentiment—how teams can navigate social media reactions, leverage scoreboard moments, and turn even the toughest losses into opportunities for connection. Industry leaders will share real-world strategies for managing narratives, maximizing engagement, and fostering a fan-first culture that thrives in both victory and adversity. Join us for an insightful discussion on transforming emotion into action and ensuring your brand stays in control of the conversation.

 

Alex Grant
Tim Brogdon
Diana Smith
3:20 PM - 3:30 PM MT

Break

3:30 PM - 4:05 PM MT

The Agency Assist: How various production companies and creative agencies are powering team growth

Agencies and in-house teams sometimes clash, but the best results come from collaboration. Representatives from top agencies will discuss how to create winning partnerships that amplify your brand.

 

David Brickley
Andrew Carter
David Herman
4:10 PM - 4:45 PM MT

Larry and Stanley Tell All

The Larry Obrien Trophy (voiced by NBA) and Stanley Cup (voiced by NHL) tell people how they can create a social presence with an inanimate object

Ashley Atwell
Neil Tennant
Jared Kleinstein
6:00 PM - 9:00 PM MT

Gondola Party @ Punch Bowl Social

 

The Official Gondola Sports Summit party will take place on Tuesday May 20th at Punch Bowl Social from 6-9pm. Food and one drink ticket will be provided with your Gondola Sports Summit ticket. We will have full access to their gaming facility including bowling, ping pong, and more - come ready to play!

Address: 65 Broadway St, Denver, CO 80203

Wednesday, May 21st
8:00 AM - 9:00 AM MT

🍳 Breakfast

9:00 AM - 9:35 AM MT

Design x Social: Empowering Creativity at Scale

Great design isn’t just a visual asset—it’s a competitive advantage. In today’s fast-moving, high-output social landscape, the best brands don’t just create content; they craft experiences that stand out and stay consistent across every platform. This session brings together design and social media minds to discuss how organizations can streamline collaboration, empower social teams, and scale creativity without compromising quality.

 

Jack Ozmer
Ryan Delgado
Evan Ford
Kellen Hiser
9:40 AM - 10:30 PM MT

Full Court Feed: How TikTok Is Rewriting the Playbook for Sports Coverage

From buzzer-beaters to viral behind-the-scenes moments, March Madness has become more than a basketball tournament. It's a cultural juggernaut powered by creators, athletes, and media partners on TikTok. Join TikTok for an inside look at how the platform is reshaping sports storytelling through athlete-driven content, fan engagement, and game-changing brand collaborations.

Join Kenny Yansen (TikTok North America Sports Broadcaster Lead) in conversation with:

  • Louise Chouinard (Bleacher Report), a leader in creator-first coverage
  • Trey Phills, former D1 athlete turned full-time creator
  •  KK Arnold (UConn), NCAA Champion and rising digital star

Together, they’ll explore how TikTok is fueling fandom, elevating athlete voices, and reshaping the future of sports storytelling.

Kenny Yansen
Trey Phills
Louise Chouinard
KK Arnold
10:20 AM - 10:30 AM MT

AI Showcase: StatsPerform

Samir Gole
10:35 AM - 11:05 AM MT

How To Show Up Everywhere

Joey Maestas
Jared Kleinstein
Mikey Kaufman
Parker Sperry
11:10 AM - 11:45 AM MT

Meta

Meta Panel

Kristen Oh
11:45 AM - 12:00 PM MT

Closing Remarks