Learn how to make value, not price, your selling point and how to avoid making today's most costly selling mistakes. Discover how to overcome the price objection and how to react when a buyer says he can get the same thing for less. Attendees will learn how to overcome 16 different objections or excuses as to why they don't hire you. James will break down each one and offer implementable solutions that get you to YES. Learn how to create a value-based pricing strategy that works to determine the true willingness of a customer will pay for a particular product or service by utilizing customer data. Customers don’t care how much something cost you to make or your competitors, they care how much value they’re receiving at a particular price. By maintaining this customer focus, value-based pricing provides real data, helps you develop higher quality products, and even improves customer loyalty and increases your profit-maximizing price. Leave this presentation knowing how to start quantifying your buyer. It has a cascading impact on your product, marketing strategies, financial planning, etc. Remember, pricing is a process. Objections are road bumps. Both reside 'inside the box' that can only be discovered through a process. Attendees will take this knowledge, apply what’s useful, scrap what’s not, and systematize there pricing to the point that they are capturing more cash that ensure Shift Happens.