From buzzer-beaters to viral behind-the-scenes moments, March Madness has become more than a basketball tournament. It's a cultural juggernaut powered by creators, athletes, and media partners on TikTok. Join TikTok for an inside look at how the platform is reshaping sports storytelling through athlete-driven content, fan engagement, and game-changing brand collaborations.

Join Kenny Yansen (TikTok North America Sports Broadcaster Lead) in conversation with:

• Louise Chouinard (Bleacher Report), a leader in creator-first coverage
• Trey Phills, former D1 athlete turned full-time creator
•  KK Arnold (UConn), NCAA Champion and rising digital star

Together, they’ll explore how TikTok is fueling fandom, elevating athlete voices, and reshaping the future of sports storytelling.